Hospitality · Tourism · Lifestyle · Results

Strategic brand partnerships for the world's leading hospitality, tourism, and lifestyle brands

Two decades in sales. Fifteen years inside luxury media. Smithmate Consulting connects hotels, resorts, and lifestyle brands with the partnerships and marketing strategy that move the needle.

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Trusted by Ritz-Carlton · Hilton · Andaz · Park Hyatt · and more
Mike Smith, founder of Smithmate Consulting
20+
Years in Sales
15
Years in Media
Global
Hotel & Resort Partners

Built on relationships. Backed by results.

Smithmate Consulting is a passion project built from a career spent connecting brands. Over more than 20 years in sales — the last 15 spent immersed in the media world at LOCALE Magazine — I've worked directly with hotels and resorts around the globe, shaping the partnerships and marketing strategies that put hospitality and lifestyle brands in front of the right audience.

Now I'm taking that experience directly to brands: helping hospitality, tourism, and lifestyle companies strategize effective marketing solutions and build partnerships that actually deliver.

I've called Encinitas home for the past 12 years, where I live with my wife Ashley and our two kids, Scout and Sahara — and where the Southern California hospitality and lifestyle brands I love to work with are never far away.

What I Offer

Services

Focused expertise for brands operating in hospitality, tourism, and lifestyle.

01

Brand Partnerships

Identifying, structuring, and negotiating partnerships between hospitality brands and the media, sponsors, and lifestyle brands they should be working with.

02

Marketing Strategy

Practical, results-driven marketing strategy built on 15 years inside the media world — not theory, but what actually works to reach lifestyle and travel audiences.

03

Sales & Growth Advisory

Two decades of sales experience applied directly to revenue-driving initiatives for hotels, resorts, and hospitality-adjacent brands.

Trusted Experience

Brands I've Worked With

A sample of the hotels and resorts I've partnered with through my work in luxury media.

Ritz-Carlton Kapalua
Park Hyatt Aviara
Grind & Prosper Hospitality
H Hotels Collection
Hilton Los Cabos
Andaz San Diego
Pacific Catch Restaurant Group
OMG Hospitality
Black Desert Resort
La Quinta Resort & Club

...and countless other hotels and resorts worldwide through my work at LOCALE Magazine.

In Their Words

What Partners Say

Feedback from the brands I've worked alongside.

“

We love having the ability to showcase our property assets in a unique approach that's different than our website. The team's expertise and attention to detail have allowed us to target the perfect audience with precision, while providing insights that help measure our success. Working with Mike and his team has been seamless, making the entire process effortless and rewarding.

April
The Ritz-Carlton, Kapalua
“

Mike, and everyone else, has been a crucial part to our brand's success. From email campaigns, social media giveaways, digital display ads and more, they have helped us grow exponentially in multiple markets. They have been a trusted partner that we have and will continue to rely heavily on!

Matthew
Pacific Catch Restaurant Group

Let's work together

Whether you're a brand looking for a partnership strategy or a hotel group exploring new marketing opportunities, I'd love to hear from you.

Email
mike@smithmateconsulting.com
Focus
Hospitality · Tourism · Lifestyle · Results